☑️ PIPELINE ENGINEERING FOR B2B GROWTH

We Connect You With People, Who Need What You Offer. That's It!

No vanity metrics. No agency theatrics. Just qualified prospects delivered straight to your inbox.
book Discovery Call

Some clients we've worked with

Most B2B companies burn cash on ads that don't convert or wait for referrals that never come. Meanwhile, your best clients are out there right now - you just can't reach them systematically. At ORTUS, we've solved this. We get you face-to-face with people who actually need what you're selling.

Why Most Outreach Fails (And Ours Doesn't)

The Problem: Most companies blast generic messages that scream "mass outreach." Decision-makers delete these instantly. Worse - it damages your reputation before you even get a chance.

The ORTUS Solution: We don't send emails. We engineer conversations. Every message is researched, personalised, and crafted to feel like it came from someone who actually understands their business.

Our approach combines:
• Deep prospect research
• Industry-specific messaging
• Proven conversion frameworks

When Sales & Marketing Don't Align

The Problem: Most B2B companies struggle with a critical gap: their marketing team generates leads, their sales team closes deals, but no one owns the crucial middle ground of turning cold prospects into warm meetings. The result? Wasted effort, missed opportunities, and frustrated teams.

The ORTUS Solution: We bridge this gap, acting as your dedicated outbound team. By owning the entire process - from prospect identification to meeting scheduling - we let your sales and marketing teams focus on what they do best.

The Feast-or-Famine Pipeline Problem

The Problem: Most B2B companies live in cycles: one month you're overwhelmed with opportunities, the next you're scrambling for meetings. This unpredictable lead flow makes it impossible to forecast revenue or scale consistently. Relying on referrals and ad campaigns simply isn't sustainable.

The ORTUS Solution:
We transform your pipeline from unpredictable to systematic. Our process delivers a consistent flow of qualified meetings - prospects who are informed, engaged, and ready to talk. You focus on closing deals while we ensure your calendar stays full.

Breaking Free from Referral Dependency

The Problem: Referrals are great, but building a business around them is risky. When they're flowing, you're too busy to build other channels. When they dry up, you're starting from scratch. Most B2B companies know they need to diversify, but struggle to build predictable outbound that works.

The ORTUS Solution: We transform your lead generation from passive to proactive. Using our proven tech stack and value-based approach, we create a systematic outbound engine that delivers qualified meetings consistently - complementing your referrals rather than replacing them.

Our 5-Step Process for Success:

01
Week 1

Discovery Call

A focused 15-minute conversation to understand:

  • Your target audience (who you need to reach)

    Your objectives (meetings, fundraising, deal sourcing)

    Your current challenges

  • If we're the right fit to help

02
Week 1-2

Strategy Session

A detailed planning call where we:

  • Map your ideal prospects

  • Define what "qualified" means for you

    Set clear success metrics

    Understand your unique value proposition

03
Week 2-3

Revenue System Setup

We handle all technical elements:

  • Configure your outbound infrastructure

  • Build targeted prospect lists

    Create your custom sequences

    Run pre-launch testing

04
week 3-4

Launch & Scale

Your system goes live:

  • Monitor engagement rates daily

  • Track performance metrics

    Adjust based on responses

    Scale successful approaches

05
Week 4-7

Pipeline Delivery

The system delivers:

  • Book qualified sales meetings

  • Handle all scheduling

  • Provide prospect insights

    Support ongoing optimisation

The competition vs ORTUS

Aspect

Revenue Engineering Stack

Volume vs. Value

Messaging Strategy

Prospect Intelligence

Partnership Model

Optimisation

Communication

Reputation Protection

Results

Other agencies

Relies on basic tools, limiting outreach effectiveness and inbox placement.
Prioritises quantity over quality, leading to wasted conversations.
Uses generic templates, often recycling content without customisation.
Minimal segmentation, treating all prospects as identical.
Lock clients into long-term contracts with little accountability.
Set-and-forget approach with minimal performance adjustments.
Minimal client interaction or progress updates.
Risk your domain reputation with aggressive, high-volume tactics.
Over-promise and under-deliver.

ORTUS

Employs the latest tech stack for superior
campaign efficiency and deliverability.
Focuses on high-value, strategic engagements that actually convert.
Crafts research-driven messages tailored to each prospect's specific situation.
Implements detailed prospect profiling to ensure message relevance and timing.
Simple monthly partnership. No long-term tie-ins, just 30 days' notice. We earn your business every month.
Constantly reviews and adjusts strategies based on real-time engagement data.
Complete transparency with regular updates and direct access to your account team.
Prioritises your brand reputation and nurtures prospects carefully for long-term relationships.
Aligned for long-term success. We earn your partnership every month by consistently delivering results that matter to your business.

Aspect

Tech Stack

Volume vs. Value

Content Strategy

List Segmentation

Pricing Model

Adaptability

Transparency and Communication

Deliverability and Lead Care

Promises

ORTUS

Employs the latest tech stack for cutting-edge
campaign efficiency.
Focuses on high-value based, strategic engagements over mere volume.
Crafts highly personalised content tailored to each client's unique brand and audience.
Implements detailed list segmentation to ensure message relevance and engagement.
Performance-based pricing model, ensuring motivation is aligned with client success.
Constantly reviews and adjusts strategies based on real-time data for optimal results.
Guarantees open communication and transparency, providing regular updates and being available for queries.
Prioritises email deliverability and nurtures leads carefully to maintain high-quality prospects.
Set realistic goals and exeeds them

Aspect

Tech Stack

Volume vs. Value

Content Strategy

List Segmentation

Pricing Model

Adaptability

Transparency and Communication

Deliverability and Lead Care

Promises

Other agencies

Relies on outdated technology, limitingcampaign effectiveness.
Prioritises quantity over quality, leading to less effective engagement.
Uses generic content, often repurposing material without customisation.
Minimal to no segmentation, treating all leads as if they have the same interests and needs.
Fixed retainers without performance incentives, leading to potential complacency.
Set-and-forget campaigns with little to no adjustments based on performance data.
Often operates with minimal client interaction or updates on campaign progress.
Neglects email deliverability and may risk lead quality with aggressive tactics.
Over promises and under delivers

And here’s what our clients are saying

Fundraising Bootcamp

After struggling with ineffective lead generation and wasted resources, Fundraising Bootcamp partnered with ORTUS to completely overhaul their strategy and achieve breakthrough results.

Working with ORTUS they:

  • Turned countless unproductive meetings into 36 valuable ones
  • Achieved 10 new deals, bringing in $100K in revenue
  • Transformed their entire approach by targeting high-value partners instead of chasing individual clients

FLUID/TABS

When Fluid launched their new defence product, they faced a common challenge: how do you reach decision-makers in one of the world's most closed-off industries?

Working with ORTUS they:

  • Landed meetings with previously "unreachable" defence leaders
  • Secured conversations with government decision-makers
  • Built credibility in a highly specialised market

SOLD BRANDS

SOLD needed better qualified meetings. Working with ORTUS, they achieved:

  • 2 major contracts signed
  • 20% meeting-to-close rate
  • 5 solid leads in the first two months, with 1 closed deal and another close to closing
  • High-value retainers secured, powering business growth
Icon - Elements Webflow Library - BRIX Templates
Icon - Elements Webflow Library - BRIX Templates

Don't just take their word for it.

Check out the responses they're getting

testimonials

This is what people say about us

“They handle the outreach so we can focus on sales”

Ortus brought us into conversations with the right people, fast. Their outreach was consistent, targeted, and low maintenance from our side. It’s been a smart move for our pipeline.

James Barshall
Founder, Thermal Renewables
"Genuinely felt like a partner"

Working with ORTUS felt like having an in-house team. They were responsive, proactive, and genuinely cared about helping us hit our targets. You can tell they’re selective about who they work with, and that makes the support feel tailored and focused.

jamie green
Founder, RJSG Advisors
"All high-quality conversations"

We’d had mixed results with agencies before, so we weren’t expecting much. But ORTUS surprised us. We got two solid calls in the first month, then six the next, all high-intent conversations. It wasn’t loads of volume, but the quality was exactly what we were looking for.

Ben Moroney
Director, Professional
Valuation
about us

What we do

Here's the truth about business growth:

• Everyone needs a predictable way to reach new prospects

• Most burn through ad spend with diminishing returns

• Few have cracked sustainable customer acquisition

That's me on the left - Hugo.

I founded ORTUS around a simple insight: systematic outbound, when engineered properly, is the most cost-effective way to connect with decision-makers and drive revenue growth.

With roots in multinational marketing (working with brands like Natwest, Lexus, and Travelodge), we've developed a revenue engineering approach that delivers results without the astronomical ad spend.

The difference? While others push expensive ad campaigns, we help clients build direct relationships with their ideal prospects - cutting through the noise and creating genuine business opportunities.

We handle everything from prospect intelligence to relationship development, ensuring you connect with the right people when they're ready to engage.

FAQ's

You got questions we got answers

1. What services does ORTUS  offer?

We help B2B companies land meetings with hard-to-reach decision-makers through strategic outbound campaigns.

Our end-to-end service includes:

• List Building & Prospect Research

• Campaign Strategy & Content Creation

• Technical Setup & Campaign Management

• Meeting Scheduling & Follow-ups

Whether you're targeting potential clients, investors, or acquisition targets - we handle everything from prospect to meeting.

2. How does the pricing and contract model work?

We work on a simple monthly retainer with just 30 days’ notice if you ever need to cancel.We see this as a long-term partnership, but we believe in earning your business month after month through consistent delivery and clear results.

3. Can ORTUS work with businesses in any industry?

We specialise in B2B companies across all sectors - whether you're raising capital, sourcing deals, or looking for clients. If you need to reach decision-makers, our process works.

4. How does ORTUS ensure our brand voice is accurately represented?

Through careful onboarding and constant collaboration. We learn your brand voice, create messaging for your approval, and maintain regular feedback loops. Nothing goes out without your sign-off.

5. What happens if the prospect isn't qualified??

Our prospects are fundamentally different from typical leads - they're highly targeted and pre-qualified before we ever reach out.

Here's why this matters: when someone receives unsolicited outreach, they can simply ignore it.

There's no obligation to respond. So when a decision-maker does engage and agrees to a conversation, it's because they see genuine value in what you're offering.

We eliminate unqualified prospects upfront by defining your exact ideal client profile together - industry, company size, revenue, growth stage, and specific decision-maker roles. We only engage prospects who tick every box, so every conversation has real potential.

6. What makes ORTUS different from other agencies?

While others focus on vanity metrics like open rates, we care about one thing: creating genuine business opportunities with decision-makers. Our success is directly tied to your revenue growth.

7. How long does it take to see results?

Most clients start seeing business opportunities within 4-7 weeks of launch. We set realistic expectations: proper infrastructure setup and relationship building are crucial for sustainable success.

portfolio

Featured Projects

Professional Valuation

Branding
Web Design & Development
Responsiveness
Webflow

RJSG Advisors

Branding
Web Design & Development
Responsiveness
Webflow

Thermal Renewables

Branding
Web Design & Development
Responsiveness
Webflow
More Projects available to see on request
Book A New Business Audit
Contact
Cross Icon