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Why Most Outreach Fails (And Ours Doesn't)
The Problem: Most companies blast generic messages that scream "mass outreach." Decision-makers delete these instantly. Worse - it damages your reputation before you even get a chance.
The ORTUS Solution: We don't send emails. We engineer conversations. Every message is researched, personalised, and crafted to feel like it came from someone who actually understands their business.
Our approach combines:
• Deep prospect research
• Industry-specific messaging
• Proven conversion frameworks
When Sales & Marketing Don't Align
The Problem: Most B2B companies struggle with a critical gap: their marketing team generates leads, their sales team closes deals, but no one owns the crucial middle ground of turning cold prospects into warm meetings. The result? Wasted effort, missed opportunities, and frustrated teams.
The ORTUS Solution: We bridge this gap, acting as your dedicated outbound team. By owning the entire process - from prospect identification to meeting scheduling - we let your sales and marketing teams focus on what they do best.
The Feast-or-Famine Pipeline Problem
The Problem: Most B2B companies live in cycles: one month you're overwhelmed with opportunities, the next you're scrambling for meetings. This unpredictable lead flow makes it impossible to forecast revenue or scale consistently. Relying on referrals and ad campaigns simply isn't sustainable.
The ORTUS Solution: We transform your pipeline from unpredictable to systematic. Our process delivers a consistent flow of qualified meetings - prospects who are informed, engaged, and ready to talk. You focus on closing deals while we ensure your calendar stays full.
Breaking Free from Referral Dependency
The Problem: Referrals are great, but building a business around them is risky. When they're flowing, you're too busy to build other channels. When they dry up, you're starting from scratch. Most B2B companies know they need to diversify, but struggle to build predictable outbound that works.
The ORTUS Solution: We transform your lead generation from passive to proactive. Using our proven tech stack and value-based approach, we create a systematic outbound engine that delivers qualified meetings consistently - complementing your referrals rather than replacing them.
A focused 15-minute conversation to understand:
Your target audience (who you need to reach)
Your objectives (meetings, fundraising, deal sourcing)
Your current challenges
If we're the right fit to help
A detailed planning call where we:
Map your ideal prospects
Define what "qualified" means for you
Set clear success metrics
Understand your unique value proposition
We handle all technical elements:
Configure your outbound infrastructure
Build targeted prospect lists
Create your custom sequences
Run pre-launch testing
Your system goes live:
Monitor engagement rates daily
Track performance metrics
Adjust based on responses
Scale successful approaches
The system delivers:
Book qualified sales meetings
Handle all scheduling
Provide prospect insights
Support ongoing optimisation
Here's the truth about business growth:
• Everyone needs a predictable way to reach new prospects
• Most burn through ad spend with diminishing returns
• Few have cracked sustainable customer acquisition
That's me on the left - Hugo.
I founded ORTUS around a simple insight: systematic outbound, when engineered properly, is the most cost-effective way to connect with decision-makers and drive revenue growth.
With roots in multinational marketing (working with brands like Natwest, Lexus, and Travelodge), we've developed a revenue engineering approach that delivers results without the astronomical ad spend.
The difference? While others push expensive ad campaigns, we help clients build direct relationships with their ideal prospects - cutting through the noise and creating genuine business opportunities.
We handle everything from prospect intelligence to relationship development, ensuring you connect with the right people when they're ready to engage.
1. What services does ORTUS offer?
We help B2B companies land meetings with hard-to-reach decision-makers through strategic outbound campaigns.
Our end-to-end service includes:
• List Building & Prospect Research
• Campaign Strategy & Content Creation
• Technical Setup & Campaign Management
• Meeting Scheduling & Follow-ups
Whether you're targeting potential clients, investors, or acquisition targets - we handle everything from prospect to meeting.
2. How does the pricing and contract model work?
We work on a simple monthly retainer with just 30 days’ notice if you ever need to cancel.We see this as a long-term partnership, but we believe in earning your business month after month through consistent delivery and clear results.
3. Can ORTUS work with businesses in any industry?
We specialise in B2B companies across all sectors - whether you're raising capital, sourcing deals, or looking for clients. If you need to reach decision-makers, our process works.
4. How does ORTUS ensure our brand voice is accurately represented?
Through careful onboarding and constant collaboration. We learn your brand voice, create messaging for your approval, and maintain regular feedback loops. Nothing goes out without your sign-off.
5. What happens if the prospect isn't qualified??
Our prospects are fundamentally different from typical leads - they're highly targeted and pre-qualified before we ever reach out.
Here's why this matters: when someone receives unsolicited outreach, they can simply ignore it.
There's no obligation to respond. So when a decision-maker does engage and agrees to a conversation, it's because they see genuine value in what you're offering.
We eliminate unqualified prospects upfront by defining your exact ideal client profile together - industry, company size, revenue, growth stage, and specific decision-maker roles. We only engage prospects who tick every box, so every conversation has real potential.
6. What makes ORTUS different from other agencies?
While others focus on vanity metrics like open rates, we care about one thing: creating genuine business opportunities with decision-makers. Our success is directly tied to your revenue growth.
7. How long does it take to see results?
Most clients start seeing business opportunities within 4-7 weeks of launch. We set realistic expectations: proper infrastructure setup and relationship building are crucial for sustainable success.